Observe · Understand · Create

Zoey Zhou

I start from people's real experiences, and ask how a product, a piece of content or a brand can truly connect with them.

I'm good at breaking vague feelings down into clear questions — then turning that understanding into products, content and experiences worth seeing.

Explore my orbit

Selected work 01 / 02

Product · Built with friends

Calorie app

Not just another calorie calculator — an exploration of a lighter, more companionable way to keep track of what you eat.

My role
To be added
Status
In development
FIG. 01ZZ · 2026Core loop↻ LOOPCore loop01STEP 01 — SNAPTake a photo02STEP 02 — COUNTCalories, recognized03STEP 03 — RESPONDA reply with personality↳ The point: lighter, more companionable04STEP 04 — CARDA meal card

Selected work 02 / 02

B2B product · Anonymized case

Work projects

Company projects and data can't be shown. Instead, structure diagrams, flows and problem breakdowns will show how I think, how I got there and what I contributed.

Status
In progress
01Context02Problem03My role04Process05Output06Impact07ReflectionFIG. 02 — Case structureTo be added

Notes · Frames · Experiments

Explore my orbit

Notes, frames and experiments.

Want to talk about a role or a collaboration?